Our Story
At UrbanVino, we believe that every sip is an invitation to be inspired. Whether it's the seductive richness of a bold red or the playful effervescence of a sparkling white, UrbanVino encourages you to indulge in pleasure and passion with every pour.
Our mission is to share expertly crafted wines with you every month, helping you discover new favorites while learning about your own palate and preferences. We’re all about embracing the wine lifestyle and offering wine education in a relaxed, approachable atmosphere. Enjoy natural goodness, savor the simple moments, and drink what you love. We can’t wait to meet you. Keep scrolling for more on our founder…
Our Founder, Jena
What a wonderful life! Jena embodies the art of living richly, weaving together her passions for wine, community, and vibrant experiences. After a decade of elevating the wine industry at WineDirect, she stepped into her next chapter, launching UrbanVino House of Brands—where sophistication meets playful celebrations of vino!
With roles as diverse as a loving mom, a spirited cheerleader for the iconic Raiderettes, and a passionate advocate for diversity in the wine space through Wine Unify, Jena’s journey is nothing short of inspiring. Each chapter she writes adds to the delicious narrative of her life—a story full of flavor, fun, and fabulous moments.
When she's not curating the ultimate wine lifestyle, you’ll find her serving up aces on the tennis court, dancing like nobody’s watching, or soaking up the sun lounging by her pool with Boseman, her super-snuggly Cocker Spaniel. Her love for good fashion and live music is the perfect accompaniment to the exquisite wines she champions. With each pour, she invites her community to join her in crafting and savoring a life filled with joy, depth, and a splash of sophistication. Cheers to Jena and her wonderful life—a true celebration of everything UrbanVino stands for! 🥂✨
LAS VEGAS
Liquor Lineup (3 locations)
The Wine Garden
Anthem Country Club
Barrels & Vines
CALIFORNIA
1010 Events, Los Angeles
Vin en Noir, Napa
Be Bubbly, Napa
Everett & Jones, Oakland
WASHINGTON
PYC Sweets & Wine Bar